From Web2 to Web3, Why Every Company Will Become a Crypto Company?

By: blockbeats|2025/04/15 12:30:03
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Original Article Title: Every company will be a crypto company
Original Article Author: @0x3van, Crypto Researcher
Article Translation: Translated by LawMotion Deep

Editor's Note: The article explores how the crypto industry, through the integration of stablecoins, blockchain, and zkTLS, is transforming every company into a crypto company, driving crypto technology towards mainstream adoption. With stablecoins as the payment layer, blockchain as a new balance sheet asset, and zkTLS as the data bridge between Web2 and Web3, collectively providing cost efficiency and user incentive mechanisms for enterprises, disrupting the traditional financial model, and ultimately achieving widespread adoption.

The following is the original content (slightly reorganized for readability):

In 2022, I collaborated with a fintech company to develop Banking as a Service and embedded financial products. In the days and weeks following the FTX collapse, what shocked me the most was the schadenfreude expressed by those around me. Observers from the outside seemed almost jubilant that this industry they perceived as a scam had finally collapsed.

At the same time, I found myself frustrated with these same individuals who were merely building user interface wrappers, slightly extending those barely innovative traditional banking rails.

Yet, working in fintech was also productive. After all, payments and financial services are also at the core of blockchain, and fintech shares the same goal as blockchain in providing a banking experience to more people.

So why is this important? The crypto industry has been building financial infrastructure for years and now feels poised to transform global finance. We have a fast scalable L1 and $233 billion stablecoins, but crypto seems largely confined to the existing "native" user-referential ecosystem.

So... how does blockchain go mainstream? This article explores the integration of three elements.

· Stablecoins as the payment layer

· Blockchain as a new balance sheet asset

· zkTLS as the data bridge

This will make every company a crypto company, bringing crypto to the masses.

From Web2 to Web3, Why Every Company Will Become a Crypto Company?

Temperature Check - Current Sentiment

In September 2023, Matt Huang wrote an article titled "Casino on Mars," in which he balancedly outlined how speculation is a powerful tool that drives true innovation. The casino acted as a Trojan horse, introducing a new financial system.

A few months ago, Jody Alexander jokingly said on Steady Lads that within the new financial system, there's just another casino.

This exchange encapsulated much of the prevailing pessimism this cycle. Despite significant strides in regulation and institutional adoption, at times it feels like the industry hasn't moved forward all that much.

Since the last cycle, countless teams have attempted to define consumer crypto and build applications that people might actually use in real life. What does the world of crypto-driven apps that dominate app store rankings look like? We may not know until it happens, but evidently, we're not there yet.

It must be acknowledged that this persistent mental model—where we have to lure users into our casino and then use financial innovation as a Trojan horse—has failed to drive mainstream adoption.

New Balance Sheet

While consumers seem to enter only through pumpfun and trendy casinos, the adoption story for enterprises, corporations, and institutions is starkly different.

Historically, fintech companies relied on banks as balance sheet providers. Today, firms can receive credit, deposit funds, and transfer money without touching traditional banking interfaces. However, the backend of these products still ultimately relies on banks—licensed or chartered financial institutions—as the balance sheet provider for these services.

McKinsey Report on Embedded Finance

However, this story is beginning to change. Stablecoins have proven to be a killer app for crypto, with large Web2 companies adopting blockchain for payments, settlements, and transfers.

Stablecoin Growth Continues

The stack of digital banks is complex, relying on countless APIs to integrate each layer as a service, while blockchain has provided a unified public state with fast, 24/7, global settlement.

Claude Provides Chart

Some examples:

· SpaceX: When SpaceX receives payments from Starlink customers in emerging markets, they convert these into stablecoins via a Bridge, so they don't have to deal with wire transfers and forex risks.

· Scale AI: Scale AI compensates contract workers in the global data labeling network through the stablecoin rail.

· Ramp: Ramp pioneered the use of stablecoins from an internal corporate finance perspective. They were one of the first non-crypto companies to allocate a meaningful portion of their corporate treasury to USDC to capture traditional bond yields while maintaining high liquidity.

I was recently asked why stablecoins are so hyped but not widely adopted in the "real world" — yet they represent about 10% of the volume on the two largest global remittance corridors and are growing rapidly.

Consumer Cryptography

Now that we have established that traditional enterprises are using stablecoins and blockchain to manage their finances, pay workers, and receive payments, all reducing cross-border friction. While these use cases will continue to proliferate, there is no killer mainstream application yet beyond payments/stablecoins.

A persistent challenge, or perhaps a fallacy, of crypto is the expectation that mainstream users will come to crypto platforms rather than crypto capabilities reaching mainstream users.

Instead of luring users with casinos and hoping to Trojan-horse them, why not integrate crypto directly into users' existing behaviors?

So far, the path to broader adoption has been overly reliant on misconceptions about how financial services traditionally disseminate. The earliest forms of credit came from consumer companies themselves, local shopkeepers, and later department stores offering loans to ordinary consumers to purchase groceries, equipment, or clothing.

So, if blockchain becomes the balance sheet of the next wave of user-facing financial products, who will be the distributors? Why would they choose to utilize these cryptographic rails?

Just as finance has embedded financial products into non-financial customer experiences, I believe the path to mass adoption of crypto lies in embedding its capabilities into platforms people already use every day:

· Retail and e-commerce: Distribution channels for stablecoin payments and credit products

· Social media and content: Stablecoins for creator monetization, tipping, and subscription models

zkTLS

While stablecoins have reduced friction in cross-border payments, why should users care? For those who have not yet felt the need that stablecoins (dollarized products) address, why should they join in?

For those who have not felt the pain points of traditional financial products, crypto needs to meet users where they are and provide a 10x better experience. Fortunately, another use case of crypto is its excellence in coordinating economic incentives and rewarding users with richer data. However, in the Web2 world, how can companies obtain both verifiable and private data?

Enter... zkTLS.

Simply put, zkTLS is the bridge for Web2 data. zkTLS extends the standard TLS protocol (securing all HTTPS connections) through cryptographic proofs:

1. You access a website through a secure TLS connection

2. zkTLS generates a zero-knowledge proof to verify specific data

3. This proof only reveals the content you choose to share, keeping everything else private

4. Other applications can verify this proof to confirm the authenticity of the information.

How do we make the use of Web2 data in web3 truly private and verifiable?

While consumer applications may use blockchain + stablecoins for payments, to really engage users, they will need zkTLS to access context and information.

If you could build applications that respond to real user context without touching their private data? Enter zktls

While businesses already have cost incentives to adopt stablecoins, they will need zkTLS to obtain more profound insights about users and reward them to create enthusiastic fans.

Obtaining verified private information from applications users already use can turn every existing consumer company into a crypto-powered distribution channel. Instead of forcing users into crypto, allow consumer companies to reward users for participating in their existing daily activities.

The transformational power of zkTLS lies in its ability to unlock previously impossible richer, more personalized experiences. Traditional Web2 platforms operate in siloed environments, unable to validate user information across different contexts without invasive data collection or creating permissioned APIs between various parties.

Importantly, zkTLS fundamentally changes how consumer companies compete for users. Previously, platforms could only reward users for behavior within their ecosystem. With zkTLS, they can identify and reward value in any part of a user's digital life. This greatly expands the possibilities for customer acquisition.

We have already seen this in action. Click below to see a great list of examples:

zkTLS is the first truly consumer-friendly native cryptographic technology, which I believe is still severely underrated. zkTLS has already been adopted by top-tier apps in app stores and some of the most successful web2 founders (and this number is rapidly growing)

One use case I often think about is @earnos_io. Through @OpacityNetwork, EarnOS tackles the human-proof problem in internet advertising. As the internet becomes increasingly plagued with fraudulent bot activity, the current cost-per-click model for companies and advertisers is also beginning to crumble.

In this new world, how do consumer companies acquire customers? zkTLS provides Web2 companies with deeper insights from any other Web2 platform. Stablecoins provide the track to reward individuals based on this information.

This is the path for every company to become a crypto company. Blockchain, as the core financial infrastructure, offers simple profit-uplifting opportunities for customers. But they can also provide unprecedented growth and new customer engagement capabilities.

Original Article Link

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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