Moonbirds' parent company unveils the "Birbillions" strategy: Benchmarking against PopMart, aiming for $1 billion in physical revenue

By: theblockbeats.news|2026/01/14 22:30:17
0
Share
copy

BlockBeats News, January 14th, Moonbirds' parent company Orange Cap Games (OCG) officially released the "Birbillions Thesis" whitepaper, proposing a hybrid business model of "Physical Collectibles + Crypto Memes." The whitepaper points out that the core pain point of the crypto industry lies in the disconnect between "Serious Companies" and "Absurd Memes." OCG aims to capture the attention of non-crypto users through physical toy distribution (via channels such as Asmodee, GTS) and use the $BIRB token as a value coordination layer.

Data shows that OCG's second-year physical revenue has reached $8 million. The argument claims that its goal is to become the first crypto-native consumer enterprise to achieve $1 billion in annual revenue through physical sales, without relying on transaction fees or token sales.

You may also like

WEEX AI Trading Hackathon 2026: How Top AI Strategies Dominated Real Markets

WEEX AI Trading Hackathon demonstrates that effective trading — whether powered by AI or human judgment — relies on core principles: understanding market structure, maintaining conviction, prioritizing quality over quantity, and managing risk intelligently.

WEEX Ai Trading Hackathon vs. Other AI Trading Competitions: Which Is Better for You?

The AI trading competition landscape offers distinct paths for growth. The WEEX AI Trading Hackathon differentiates itself through its focus on real-market execution and practical viability, positioning it as a key platform for aspiring quantitative traders and strategists.

Is AI Trading Replacing Humans? WEEX Hackathon Reveals the Future of Fintech

The WEEX AI Trading Hackathon reveals that the future of trading is not about AI replacing humans, but about collaboration. AI enhances trading capabilities, while human judgment, ethics, and strategic oversight remain essential.

Key Market Information Discrepancy on February 9th - A Must-See! | Alpha Morning Report

1. Top News: This Week's White House Crypto Meeting Focuses on Stablecoin Yield, Banking Reps to Attend for First Time 2. Token Unlock: $MOVE

"2.5 Dip" Real Reason: Wall Street Deleveraging Induced Overreaction

Bitcoin has now intricately woven itself into the financial capital markets in a very complex manner, and when cornered towards the opposite direction, the upward move will be more vertical than ever before.

Kyle's review of Hyperliquid sparks controversy, Solitude Bank officially opens, what are the overseas crypto communities talking about today?

What Was Top of Mind for Foreigners in the Last 24 Hours?

Popular coins

Latest Crypto News

Read more